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Haku Shiseido
Haku Shiseido is a skincare brand that specializes in stain prevention.
As an expert in whitening care, Haku conducts front-line stain prevention research, and effectively suppress melanin production for whitening.
It has a high share in the whitening serum market, and comes in lotions, foundations and more.
Recommended for people who want to prevent stains and whiten their skin.
Haku Shiseido Best Sellers 2025
The best 16 products from a survey of 65 by JapanBestSellers on September 30, 2025.
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![[Released on March 21, 2023] HAKU Melanofocus EV Medicinal Whitening Serum [Quasi-drug] 45g](https://japanbestsellers.com/wp-content/uploads/21zDdkQom0L-300x300.jpg)
[Released on March 21, 2023] HAKU Melanofocus EV Medicinal Whitening Serum [Quasi-drug] 45g$64.34 -
HAKU Melanofocus IV Refill 45g + 2 Mini Melanofocus IV Bottles, Quasi-drug, Whitening Serum, Anti-Blemish, Anti-Dark Spots$78.86 -
![[Released on March 21, 2023] HAKU Melanofocus EV Medicinal Whitening Serum [Quasi-drug] Refill 45g](https://japanbestsellers.com/wp-content/uploads/31ZhTApczjL-300x300.jpg)
[Released on March 21, 2023] HAKU Melanofocus EV Medicinal Whitening Serum [Quasi-drug] Refill 45g$71.29 -
HAKU Melanofocus IV Refill Set 25AW 45g (HAKU Melanofocus IV) │ Serum │ Cream │ Fragrance-free │ Whitening │ Transparency │ Fine lines caused by dryness │ Prevents dark spots │ Shiseido$84.15 -
![HAKU Melanofocus EV 45g+12g, Quasi-drug, Serum, Whitening, Anti-blemish, Shiseido [JapanBestSellers.com Exclusive] [Extra Large Set]](https://japanbestsellers.com/wp-content/uploads/51xC3npeQL-300x300.jpg)
HAKU Melanofocus EV 45g+12g, Quasi-drug, Serum, Whitening, Anti-blemish, Shiseido [JapanBestSellers.com Exclusive] [Extra Large Set]$86.75 -
![HAKU Medicated Whitening Serum Foundation, 30g, Quasi-drug, Liquid Foundation, Shiseido [Old Product]](https://japanbestsellers.com/wp-content/uploads/51p7wBHY6XL-300x300.jpg)
HAKU Medicated Whitening Serum Foundation, 30g, Quasi-drug, Liquid Foundation, Shiseido [Old Product]$31.47 -
HAKU Medicated Whitening Serum Foundation 30g, Non-medicinal Liquid Foundation, Shiseido$34.46 -
HAKU Medicated Whitening Serum Foundation, 30g, Quasi-drug, Liquid Foundation, Shiseido [Old Product]$28.39
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HAKU Medicinal Whitening Serum Foundation Ocher 20 30g [Quasi-drug]$25.95
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HAKU Medicated Whitening Serum Foundation, 30g, Quasi-drug, Liquid Foundation, Shiseido [Old Product]$29.81
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HAKU Active Melano Releaser 100mL Refill Quasi-drug Lotion Whitening Anti-blemishes Shiseido$24.20 -
HAKU Shiseido Active Melano Releaser 120mL$32.98